original story board

Conventions of Magazine Advert

The Name of the Artist - Jessica Simpson

The Name of the Album - Angels

The Release Date - December 1st 2011

Website and Myspace addresses - www.buzzbot.com/angels   www.myspace.com/jessicasimpson

Reviews and Ratings of the Album - 'adictively beautiful, four stars!' - the sun

Record Label Branding - Eleveneleven (We chose this because this record label only does cover songs and as Jessica Simpson was already signed to this label)

Digi Pack Colour Design

Blue and White 

This is because it visually links to the top that Holly is wearing in the video and it relates to the sky/heaven.
These are very cool colours as they are not too bright therefore won't take the attention off of Holly but are strong enough colours not to be boring.

Planning for Digi Pack Photo Shoot

Date: Monday 21st November
Location: Michaela's House
Time: 4.00 - 7.00

Ideas:
- Using a slow shutter speed to capture a drawn light around the person as if they are wings.
- Standing in front of the church light shining onto the church.

Date: Wednesday 23rd November
Location: Cambridge Town
Time: 12.20- 2:40

Ideas:
- Sitting on a bench with a slow shutter speed to show people walking past.
- Standing in the street with cars driving past on sow shutter speed.

Digipack Theme

Our theme from our video are Angels and Angel wings. Here are screen grabs from our video showing our theme.
These photos show some concepts that we like and might take on to use as our digi pack.

Conventions of a Digipak

Name of the Artist - Jessica Simpson
Name of the Album - Angels
Track listing - 1) Angels
2)

Katy Perry ft Kanye West- E.T

Genre Characteristics- Pop, bright colours, creative and interesting costumes.
Lyrics and Visuals- song is about aliens and the images depict this, illustrative visuals, 'DNA' picture of DNA
Music and visuals- slow music to begin matching a long cut rate as the pace quickens so does the cut rate.the cuts are also to the beat of the music.
Demands of the record Label- Katy perry is given many fancy costumes, and is the main chracter in the narrative, and is shown as an attractive woman to the alien in the video, while kanye is almost an extra rather than a character, however he is depicted in dark sunglasses which is associated with the 'cool' and gangster look.
voyeurism- sinigng into the camera, adressing the audience, kanye west is shown looking at floating screens, this is an example of screens with in screens. there is also alot of flesh on show with Katy's outfits, which could be seen as a sexual nature, which is an example of voyuerism.
Intertextual reference- 'where in the world' by midge williams, is played at the begining of the video, there are also clips shown from nature documentaries.

Editing

When watching our music video back when we were close to finishing our editing we thought that the stop motion clips didn't really fit into the rest of the video, so unfortunately we took them out. although we think they were effective, they did not add anything to the video, unlike the artist shots.

The original clips aren't this colour, however during uploading onto blogger they have become different colours.

problems

We found that when editing we needed to allow a lot of time to render the clips, this set back our editing time. This is because we used stopmotion clips in our video which needed to be rendered straight away and as we used a lot of filters on all of our clips. Every time we moved a clip we had to render the sequence.

1 hour of rendering

researching artists

Katy B

Dark coloured clothes and leather represents her to be quite rebellious. From this promotional photo she comes across as an R&B artist. Her clothing style is quite individual which is symbolic of her music style. Her natural look could help her to appeal to a young audience. The general colours used in the image are quite plain and neutural and this could suggest that she is an artist that could appeal to wide range of audiences.

The music video definitely demonstrates genre characteristics due to the location being a gig venue/club and props like dj decks etc used and the artist seen interacting with these things.

With the relationship between lyrics and visuals you could argue that there is and isn’t a relationship. It could be suggested that there is due to the lyrics describing an energetic club atmosphere and the visuals showing a venue and crowds of people. On the other hand you could argue that the lyrics and visuals don’t relate due to the artist relating to herself in the lyrics whereas in the visuals she is the one performing the song, and not experiencing the energetic atmosphere of the club as much as those in the crowd. There are close ups of the artist singing, and also long shots of her performing on stage, her performing recurs across her other work. 

use of narrative in our video

We decided to make the video fairly narrative based, as the storyline is about an angels daily routine, of getting up and going out in town in angel wings and walking round going through her day, without people noticing that she is different. however we didnt want it to have a storyline with an outcome, or many characters.

ideas for magazine ad

Our idea for the magazine advertisement is very similar to our digi pack and album cover, the ideas for that our covered on the mood board below.

We decided that we would use an image of the main character of the music video for the advert, possibly with the same effect that the music video has on it.

Digi Pack Mood Board

Extra filming

Clips to film:
-Holly sitting at a piano
-Close ups of piano (pedals , keys, Holly's hands etc.)
-Of Holly's face while she's lipsynching
-Standing still for a minute or two as people go past

We needed these clips as we deleted the stopmotion videos and needed something to fill the gap. We also thought that the video needed shots of the artist to make it more conventional and less narrative.

About effects

We found that our video had too much of a positive and bright feel, which went against  the message we were trying to put across. To get around this we though about using effects. To start with we considered using black and white, however we decided against using it as a main theme because it seemed a tad cliché and made it look too much like the Robbie Williams version. Instead we chose to use noise and colour correction to add a subtle dream-like ambiance to our video and use the black and white effect on the 'artist clips' to communicate they're happening at a different time to the narrative shots.

Feedback From Teachers

The angles and types of shots are very good however they have no effect on them which could give it something different and better. The idea of the angel being on her own and with no one noticing her, the fact that there is a lot of nice bright colours takes the center away from the angel and the meaning of the song.

Past Student Music Video Analysis

This music video uses both stop motion and filming. The stop motion shows the story line and the narrative of the song. The stop motion links with the lyrics of the song as he does actually what the song describes and then it links back to the filming by a zoom blur back to the artist. The play doh boy is wearing the same as the artist which is a good link back.
The video is of made up of three main shots. One of the artist sitting on the bench and then the other two of the play doh boy in two different locations. This could make the video boring however they have a lot going on in the scene that it becomes interesting and captures the audiences attention.
The stop motion is really good as it doesn't move too fast and you get to see everything that is happening however it was very jumpy in places where the camera must have moved position.

use of narrative in music video

we have a narrative based video where the camera follows the life of an angel doing everyday things - but to break up the narrative to keep the audience interested we have added in the use of istopmotion and have cut ins of a pianist.

Rough Cut Feedback

Goodwin's Points
-Good use of visuals and lyrics
-Voyeurism
-Music and visuals
- Unclear Narrative
-No vocalist

Camerawork
-Good greenscreen/stop motion
-Good scrabble shot
-Good finger-thing
-Variety of shots
-Different locations
-Didn't get the wings flying
-Didn't understand it

Mise en Scene
-Wings stayed on throughout video.
-Normal clothes shows regular girl
-Sunny day, bright, pure, pretty.
-Streets names = Heaven

Editing
-Continuity editing
-Steady, neutral pace
-Basic cut transitions
-Stopframe placement is a bit random.

Creativity

Rough Cut

This is our rough cut. Enjoy.

Final Cut Snapshot Rough Cut Final

This is what our final cut express rough cut looks like. We have filled all of the space with the music however we need to add extra shots that we are yet to film such as another stop motionof the words 'Love is Dead' and of someone playing and singing on the piano.

Ellie Goulding - Your Song Music Video Analysis

I once again chose this song to analyse as it is in the same genre as Angels. The song involves of just her singing with a piano in the background.
Like the others this doesn't really have a narrative to it however it does have more of one than the others. This video starts with her on a train and then the setting quickly changes and goes to many other different locations but occasionally flicking back to her on a train. The filming is sometimes hand held which gives this video a sense of a home video with friends and in one shot it shows her friend filming her then changes to the footage on that camera, this gives this music video a real homely feel. The video consists of shots of her with her friends having fun, standing/sitting singing the lyrics and sitting next to a man on the piano who is playing the song. All of these shots are mixed together randomly and quickly to make up this video.
All of the shots are cut on the beat and the shots where she is singing are longer than the shots of her having fun which are shorter and faster to match the action. The camera shots use a range of different angles and distances but what really catches my attention is that they use a lot of blurring. They blur in and out of focus on a lot of things and this really gets my attention and I think that it is a really good idea which not many people use.

Adele - Make You Feel My Love Music Video Analysis

This song is similar to our chosen song as it is as simple as a piano and her singing a slow, sad song which is why I decided to analysis it.
All of this video is staged in the same place - her apartment/room. It starts with no music being played but shots of the surroundings until the music starts which is when you see Adele in her apartment. Before the singing starts the camera shows different shots of her and then the narrative starts. There is only a very small narrative in this video but it starts with her picking up her phone and sending a text message to what we assume is her boyfriend. For the rest of the video she is waiting for him to reply. One thing in this video that does not normally occur is that you can hear everything she is doing over the top of the song, for example when she puts her phone down onto the table and when she starts moving on her bed you hear a rustling.
A genre characteristic for a sad/slow pop song is that she is singing on her own with no one around her.
There is little relationship between the lyrics and visuals apart from the emotions you can see on Adele face for example a tear drop that amplify the meanings of the lyrics.
The relationship between the music and visuals is that the shots are long quite long to match the tempo of the song. The shots occasionally cut on the beat however when they do not they change on a loud note of the piano or of the singing to amplify that part of the song.
There are a lot of close ups on Adele's face which shows all of her emotions clearly, this could be apart of the record label as they may be trying to make Adele a reachable person to fans so that they can link to her and what she is feeling which is also what the song represents.
The only voyeurism in this video is that we are watching Adele in her room which can be a very private place and we are watching her private emotions. We also watch her watching her phone waiting for the reply and of her staring out of the window at the rest of the world.
In the background of the song the TV is playing however we do not see what it is and can not make a link about it, apart from this there is little or no intertextual references.

Idea's for Digipack

- Angel sitting on a bench with the sun shining down on her. Either from behind so the wings show fully sticking out of the bench or from the front to show her face with just the tops of the wings sticking out behind her.

- Someone playing the piano. Maybe in black and white with an over the shoulder shot of her hands on the piano.
- Angel outside of a church at night in front of the spot light with arms spread wide with back to the camera making a shadow of her really big church.

Filming Review

Filming in Cambridge
Whilst we were filming in Cambridge we had some trouble with people walking into and around the shots. it was hard to control the the shots so that people were not getting in the way or making it obvious that we were filming such as staring at the camera. At one point during the filming of the telephone box people kept walking in front of the camera. To try and stop this we had Alistair and Bekki standing on either side of the shot redirecting the people around the other side of the telephone box and out of the shot. In other shots we just have to cut the shot before people enter it.

Filming in House
The only trouble filming in the house was that my family would be there as well. This could mean that they could have gotten into the shots or want to get to the places where we filmed. Luckily they did not however my dog did get in the way of some shots. At one point we had to have Alistair keeping her amused outside whilst we filmed the shot.

Final Cut Snapshot 18/10

This is a snapshot from our project which shows the work we have done so far. We have got some spaces for where the stopmotion will be going which we are yet to film but we have marked these places using the mark tool.

Charlene Soraia - Wherever You Will Go Music Video Analysis

This song is from the same genre as Angels - Jessica Simpson as pop an is similar in other ways such as it is just her singing and a piano. This video is very simple as it just consists of Charlene Soraia singing into a mic and a man playing the piano in a studio however is filmed in a way that links with the song and keeps the viewer interested.
A genre characteristic for pop is that if they are performering the song on stage/to people/in a studio. In this video they follow this convention by having her performing the song in a studio and singing to the mic.
There is very little relationship between the lyrics and visiual apart from in one point of the video where the camera shows the sheet music which has the words hand written on them.
The relationship between music and video is that the cuts and fades are on the beat. The different shots are all slightly longer than in other videos as it fits with the tempo of the song as it is slow. There are shots of a man playing the piano and this is all in time with playing and also they show the sheet music for the song visually linking the piano to the song.
In this video there are a lot of close ups on Charlene's face as she sings into the mix. This could be for the record label so that she is recognised as an artist and so people are familimar with her and feel as if they know her.
There isn't really any voyeuristic in this video apart from the fact that normally you don't get to see someone performering their song in a studio environment.

love is dead chain lettering

Stop Motion Ideas

- "Loving angels instead"
Spelt out with scrabble tiles, one letter at at time as if people were actually playing scrabble. "angels" will share the 'n' with "loving" and the 's' with "instead".

-"Wings unfold"
The word "wings" spelt out in dice, on a blue background with clouds above. Will be 'washed away' by dice rain, then one cloud will float down, open up and have the word "unfold" written inside.

-"Love is dead"
The words "Love" and "dead" made with thin necklace chains on a piece of white paper with the word "is" written in black in-between them and from each side pull the chains to straighten out the words.

- "waterfall"
Blue buttons flow on screen and spell out the words "water" and "fall.

-"and through it all"
Each word written on the inside of each finger and being revealed one by one.

Lyrics analysis

Our video connects to the lyrics in a suggestive manner, by showing an angel carrying out everyday tasks which reflects the words because the song is about the concept of angels. Rather than interpreting the lyrics literally (i.e showing a man loving an angel) we've introduced the character of an angel, but we have also added a more illustrative technique by using stop motion to spell out the lyrics. An example of what we will use in the video is using scrabble tiles to one by one come into the shot and move around to create the words 'loving angels instead'.

Music video advertisement, research

This is our practice magazine ad for a  indie band 'Holly D'Hibbet'. We researched Indie bands and found that they use a lot random abjects which seem to link with nothing. We took this idea and used Yoyo's to tie Holly up, one around her head, one around her arms and the last around her neck like a tie. We used yoyo's to give extra colour to the photo and to show her things about her such as her age (she must be quite young to still enjoy yoyo's) her 'fun side' (showing she isn't to shy to play with things others would not) etc.

Indie posters/adverts also seem to either be really colourful or in black and white. We decided to go with the colourful option with our main colours being blue and orange. Holly is wearing a blue shirt and has an orange yoyo in the centre of her therefore we made the writing the same colours with her name being in bold and at the top of the image to show that it is the most important, and then with the other writing written smaller and in orange.

The outfit Holly is wearing goes along with the fashion of Geek Chic which is very big at the moment in indie music. She is wearing the big geek glasses and a shirt which is buttoned all the way up.

MTV Video Music Awards Task

Best Art Direction Nominees -
- Adele - Rolling in the Deep
- Death Cab For Cutie - You Are a Tourist
- Kanye West ft. Dwele - Power
- Katy Perry ft. Kanye West - E.T
- Lady Gaga - Judas

The Winner of this catagory was Adele with Rolling in the Deep.
Our Winner would have been Kanye West ft. Dwele with Power.

We choose this because the video is of a moving painting. The painting is in the style of Greek Godswith Kanye West in the middle staring straight through the camera. He is holding a strong position showing his 'Power'. The video has strong links to the theme of the song and it is the classic thought of art that we have.

In this video it zooms out from Kanye's face but then it does a fast zoom and moves to other people in the video, this all happens on the beat of the song.
The two women next to Kanye are holding sticks they both knock them on the floor on the beat.
The video is called 'Power' and everything in the image sumbolises power as it is a Greek God.
He is staring striaght at the audience through the camera which shows voyuerism.

One of the Lyrics is 'White World' and this links with the fact that all of the people arounf him in the video are white.

There is intertextuality to Kelly Rowland. There is a genre characteristic of women half dressed around him yet it is not quite right as they are dressed as if from many years ago.

Location Report

Location One - Michaela's House
We shall be using the bedroom, living room, kitchen and the drive-way.

Bedroom -
-Filming her getting out of bed and walking out of the door.
- We want to get a shot of her hand turning on the light however this could be difficult as the light will be off at the beginning of the filming therefore could be dark/black.
- There is only a small amount of space where the bed is. This could make filming difficult.

Living Room -
- Filming her reading a book and of the dog wearing wings looking out of the window.
- It could be difficult to get the dog into the wings and for her to do what we want.

Kitchen -
- Filming her making a cup of coffee and the word 'Angels' made out of Alphabetti Spaggetti.
- The spagetti could go everywhere. Could be difficult to find the letters.
- My family may want to use the kitchen/ get in the way of shooting.
- My dog wonders around the kitchen, she may get in the way shot/knock the camera.

Drive-way -
- Filming her walking out of the gate and down the drive.
- Cars could be driving past and ruin the shot.
- A car may come up the drive.

Location Two -Cambridge
We are wanting to shot around Cambridge at Jochoclatte, Parkers Piece and The Grand Arcade.

Jochoclatte -
- Filming her walking in to the coffee shop and sitting alone drinking it.
- Must ask permission [Michaela knows the owners should say yes.]
- Makes sure we don't get in the way or customers.
- Other custometrs my get in the shots.
- They have a big garden at the back with lots of space, should be fine to film in.


Parkers Piece
- Filming her sun bathing and relaxing on the grass.
- Could be lots of other people around. Make sure not to get in their
way or for them to get in ours.




Grand Arcade -

- Filming her walking up the stairs and/or escalator.
- Must ask permission
- Lots of people around, try not to get in their way.
- Difficult to film on an escalator - lots of people and it moves.


On the Streets -
- Filming her walking along the streets past street names such as 'Adam and Eve Street', 'Paradise Street' and Emmanuel Street', giving money to a person playing an instrument.
- There will be lots of people walking around who probably will walk into the shots, will have to ask them to walk around, but try not to get in their way.
- Ask permission from the person playing instrument to be in our video.

magazine ad/digipak ideas

-angel on bench
-angel dog looking out window
-angel with shadow on church arms outstretched

Possible errors & Back-up plans.

Possible Errors/Backup Plans:
- Unable to get the wings in time for filming: move filming weekend from the 30th sept-2nd oct to 7th-9th oct
- Unable to shoot all or not enough footage during booked filming weekend: use backup filming days after rough cut deadline or shoot footage during lesson periods.
- Battery of camera dying during filming: make sure camera is fully charged before and after filming sessions.
- If unable to get filming permission from Costa Coffee, filming can be done in Jocholatte as Michaela knows the owners.
- If unable to get filming permission from Tesco's: possible back ups are - Sainsburys or isleham co-op.

Reflection

Unfortunately I wasn't here at the beginning of the video task so I was both unaware and unable to contribute towards the research, planning and filming. However I was here for a large part of the editing.

The planning my group did was two initial song ideas with video plots briefly noted. The song they chose was Dizzee Rascals 'holiday'. Within the initial idea of the music video they included costumes & props that were needed for filming and a shot list was prepared In a separate blog post. I think this planning was sufficient for a preliminary but with our final music video much more detailed planning and research on similar videos will be needed.  

 I was told by my group they only had one day to film all the footage for the task and because of this there is a lack of scene change (other than green screens) leaving not much selection in editing to put together a variety of shots to keep the audiences interest. In the future we will have to set aside a few different days for filming to allow location change and to keep the audience entertained and interested we will need a range of different shot types and angles.

 

As ollie didn't know the words to Dizzee's song it made it hard for him to lip synch to it correctly and so in the video it is alittle off, but to distract the viewer away from this we added bold white text over the shot with certain words or sentences of the song like 'south of france' and to break up the long clip of ollie singing we added 8 black screens into it with the first 7 spelling out 'H.O.L.I.D.A.Y' from the individual letters and the last with the full word across the screen. 

 What worked really well was the magazine advert for the song as we brainstormed ideas together and once we knew what we wanted we were able to photograph ollie. We were left with several good pictures we could chose and using photo shop created exactly what we wanted. 

In our final music video we will start with 3 possible song choices all with brief ideas of a music video and have a blog post for our final idea which will be in great detail. We will set up more days to shoot and take a variety of different shots. 

Colin Tilley

Colin Tilley is a successful music video director from California. He got into directing two years ago and has worked with people such as Lil’ Wayne, Ciara, P Diddy, Keri Hilson, Justin Bieber. He has also worked closely with Chris Brown where he directed all of his songs from his album F.A.M.E expect one. Tilley has won several awards including Video of the Year at the 2011 BET Awards for Chris Brown’s ‘Look at Me Now’ and Best Male Video at MTV’s 2011 VMAs for Justin Bieber ‘You Smile’. He was also nominated for three other videos at the VMAs including Best Hip Hop Video and Best Collaboration.

 

Keep, Grow, Change

In my group we did both research and planning on our own and as a group. We had a lot of planning about what our video would contain and look like but we had little research on other music videos from the same genre. We used a lot of editing skills in our video. The main editing skill we used was the green screening technique. We had many different shots taking in front of the green screen and edited in different countries around the world, we used different props and outfits to show that the people were really in the places and then chose images that are easily recognisable to everyone. We also put lyrics and letters over the top of our video fitting in with what is being said and when it is being said for example ‘Take a Chance’ and we spelt out the name of the song ‘Holiday’. We made sure that all of the text came up on the beat as well as all of the change of scene. I think that our video was quite funny in parts, which adds to the feel of the video and our artist making them more likable. I also think that we had a good idea for our video. Our song was Holiday by Dizzee Rascal and we decided to ‘travel the world’ and pretend that we were on holiday and that other people were on holiday and having a good time. The green screening wasn’t 100% clear, in the New York scene we had Alistair dressed up as the Statue of Liberty wearing a green Liberty hat however the colour was too similar to the background and it disappeared into the background. The worst part about our video was the lip syncing. At first we had our friend being the artist however she did not live up to our exception therefore Ollie stepped in however he did not know the lyrics either. He knew some of the lyrics and those fitted well. This is the main thing I would improve about our video if I got the chance.

Photos from Filming

Film Shot List

1) Pan up to angel pouring coffee from the word 'Angels' written in alphabetti sketti!
2) Front/side shot of the angel in kitchen.
3) Pan down from her in towel to her bare feet then the towel drops.
4) Her turning on shower - close up.
5) Close up of turning on tap.
6) Shadow of her in shower - medium long shot.
7) Close up of feathers blowing by a hair dryer.
8) Long shot of her trying to dry her wings.
9) Leaving house - Mid shot of head over gate.
10) From behind walking down drive long shot- looks behind her.
11) Camera becomes eyes looking back at house with Honey looking out of the window at her, with wings.
12) From behind of Honey showing wings - mid shot.
13) Mid shot of her walking down the road. Slightly tracking.
14) High shot over the shoulder of her texting/on her iPod.
15) Mid Long shot of her walking towards camera at bus station.
16) Mid shot of her climbing into bus - trying to squeeze through doors with wings.
17) Shot from behind of wings sitting out over the top of bus seats.
18) Mid shot of her sitting on bus gazing out of the window.
19) Mid-shot of her getting off bus sideways, from the front.
20) Mid-shot walking down street, from the front tracking backwards.
21) Long shot from across street of her bumping into a big man accidentally.
22) Mid-shot of coffee shop, with her walking towards
23) close up of hand pushing door
24) Match on action, mid close up of her coming through door.
25) Mid close up from behind of her the counter talking to coffee dude
26) Mid shot of her sitting down with a coffee
27) Close up of face from same angle to see her taking a sip
28) Long shot from bottom of escalator going down an escalator with loads of people on it.
29) Mid shot from side picking up cardigan
30) Long shot of struggling to get it on over wings, from the back
31) Back to first mid shot of her throwing it down
32) Mid-shot of two shop assistants looking at each other confused.
33) Mid of her face in cinema, person behind trying to peak round the wings.
34) Mid-shot of her in library sitting reading a book.
35) Mid-shot from behind of her walking in to big store
36) Long shot pan side ways, moving across isles in a store and shows her at the end of one.
37) Mid-close up tracking shot of inside of trolly, angel puts tub of Ben and Jerrie's ice cream in middle
38) over the shoulder shot of her handing over money to cashier and getting change back
39) sat on bench, camera pans up to sky

Stop Motion Video

On youtube there is a stop motion film creater, Pes. He uses stop motion to create some of his own films and adverts for companies. My favourite stop motion video of his is the one shown above. In this video he uses everyday objects and uses them in a different way to create a meal. I like the way he uses strange things in different ways for example he uses post-it notes as butter.
In our music video we would like to use stop motion to make the lyrics of the song appear. Pes does this in a video he used for a scrabble advert. He moves the letters around to create different words then he uses objects to symbolise these words, for example a race car moves around when he spells 'car' then 'racing'. I really like the idea of creating the word and then having an image to go with it and may try this for our music video.

Prop List

- Angel Wings
- Piano
- Dog
-Buttons
- Coins
- Food (Cereal, Spaghetti, Sandwich)
- Coffee Cups
-Dice
-Scrabble letters/board
- Post-it notes
- Window
- Banner/Sheet- Nail Polish
- T-Shirts
- String/Chain/Shoelace

- Phone - texting
- Actors
- Pen and Paper
- Hands and Feet
- Plate, alphabeti spaghetti
- Book
- White primark pimoles
-

Influential music videos

Train- soul sister

This is a very well known music video which makes use of stop motion to make the lyrics appear on the screen, we aim to use this too.

Target Audience

Our target audience is predominantly Teenage girls and females of most ages, we think this because this is mostly the audience for Jessica Simpson's songs, however we aim to target everyone through the use of a slightly comedic narrative, with the angles in everyday life.

Myspace - http://www.myspace.com/jessicasimpson
Twitter - http://twitter.com/#!/JessicaSimpson
Facebook - http://www.facebook.com/jessicasimpson

Artist research

Jessica Ann Simpson, born July 10, 1980, is an American singer-songwriter, actress, Television personality and fashion designer whose rise to fame began in 1999. Since that time, Simpson has achieved many recording milestones, starred in several television shows, movies, and commercials, launched a line of hair and beauty products, and designed fragrances, shoes, and handbags for women. Years active: 1993- present, labels: Columbia, epic, Columbia nashville, eleveneleven, primary wave.


She has been received many awards including 7 Billboard 200 Top 20's, three gold and two two multi-platinum Recording Industry Association of America (RIAA) certified studio albums, four of which have reached top 10 in the US Billboard 200.  Also appearing in hit MYV reality show, Newlyweds: Nick and Jessica, with her then-husband, Nick Lachey, and ventured in to the country music scene in 2008 with Do You Know.


She covered Robbie William's Angles in a bid to get nominated for a Grammy like her 1990's rivals, Britney Spears and Christina Aguilera, had previously been both nominated for and awarded. However, it was rather poorly received and failed to break in to the Billboard top 100.

Idea for Angels - Jessica Simpson

Summary -
Starts with a girl in normal clothes sitting at a kitchen table with big feathery wings. There will be different people dressed in casual clothes in normal places walking around and acting normal. In one scene we will have a dog with angels wings looking out of the window at an angel walking their angel dog. Within the video we would integrate clips of the lyrics written using various media using stop motion so it would appear on screen as if moving. We may add shots of someone playing the piano and singing the song.

Angels - Jessica Simpson Lyrics

"Robbie Williams says he wrote the song with Guy Chambers in 25 minutes and the song is about his aunt and uncle. Williams and Chambers were sitting outside a cafe watching a water fountain, this is what inspired them for the chorus. Williams has also said that he was partly inspired by the angel resting on top of Stoke-On-Trent town hall (his home city) that could be seen from his bedroom every night as a child."  - Wikipedia I sit and wait does an angel contemplate my fate and do they know the places where we go when we´re gray and old ´cos I´ve been told that salvation lets their wings unfold so when I'm lying in my bed thoughts running through my head and I feel that love is dead I'm loving angels instead and through it all she offers me protection a lot of love and affection whether I'm right or wrong and down the waterfall wherever it may take me I know that life wont break me when I come to call she wont forsake me I'm loving angels instead when I'm feeling weak and my pain walks down a one way street I look above and I know ill always be blessed with love and as the feeling grows she breathes flesh to my bones and when love is dead I'm loving angels instead and through it all she offers me protection a lot of love and affection whether I'm right or wrong and down the waterfall wherever it may take me I know that life wont break me when I come to call she wont forsake me I'm loving angels instead

Pitch Feedback

The main feedback was that the video is very clichéd and has been done many times before. It is also very similar to other groups in our class. Our video need more originality and something different that perhaps hasn't been done before or that hasn't been done very often.
We agree with the comments said however the idea of being stood up is slightly different but it odes need more originality.
We decided that we would change to make a video for Jessica Simpson- Angels, because we felt it would offer us a more creative idea for our video, using the concept of angels to play around with will be interesting.

Promotional package ideas

Magazine Ad-
The magazine ad will consist of the artist playing the guitar to the side - a mid shot - looking to the right and down, there will be another photo of the couple together looking happy. This will look like the artist is playing and looking over them. This promotes both the artist and the music video.

Cd cover-
the cd cover will be similar to the magazine ad to make it recognizable in shops from the advert.

Final Idea

Chosen song: Jack Johnson - Sitting, Waiting, Wishing.

Summary -
Girl gets ready, styling her her and putting on make-up. She then waits at the bus stop and gets a bus to Cambridge to meet a guy for dinner at a restaurant. In between these shots will be shots of the guy sitting at home watching TV obliviously. She waits outside the restaurant before going inside and and getting a table for two, she waits for a long time before leaving the restaurant. At this point the guy realizes he has a date and rushes up to get ready. She waits for another bus and as she gets on the bus and leaves, the guy comes running out to the front of the restaurant and talks to the waiter who points outside to the bus stop the guy gets to the bus stop just as it pulls out. The girl has her headphones in as she stares out the window of the bus its dark outside. As she walks into her house her phone rings and she answers it and has an argument on the phone with the guy (split screen) and as the phone call ends the girl picks up a vase and smashes it against the wall. She gets changed into comfy clothes, takes off her makeup and puts her hair up, watching rubbish late night TV when the door bell goes she gets up and opens the door to the guy who is out of breath holding flowers, shot of the girl smiling at him. All the way through the video we will have clips  and shots of a guy singing and playing the guitar to the song on a bench, uses close ups on his lips, strumming hand and medium shoots of him sitting there.

Destinations -
For the restaurant we thought of uses Frankies and Bennies or another restaurant in that area in Cambridge if we can get permission off them. If not then the pub where Holly works.
The bench where the guy will be singing would be in a place that isn't very busy, such as in a village [preferable at Long Road or near the Holly's Pub]
The house where the girl goes home will be one of our houses.

Props -
Phones, Cheap Vase, Table and Chairs, Flowers, Bus, Make-up, Guitar, TV and Remote, Headphones and iPod, Watch, Bench, Hair band.

Costumes -
The girl will be wearing high heels and a evening meal dress.
The guy will be wearing a shirt and dark jeans.
The artist will be wearing casual clothing such as jeans and a hoodie.
The girl in the evening will change into joggers and a hoodie, whilst the guy still looks smart.

Target Audience -
Our target audience is wide at about teens to middle aged of both genders. 

This is just a quick representation of what we would like at the beginning, apart from faster and a more variety ...
(By the way this was quickly shot and edited on an iPod, so don't have too much high hopes)

3 Choices for our Music Video

1: Jack Johnson- Sitting, Waiting, Wishing.
Ideas-
Michaela: Guy waiting in a restaurant and the girl never turns up. He starts playing guitar.
Holly: guy playing a guitar in a barn, while couple argue in the background.
Alistair: All country-western-ish with hay bails and a straw hat. An' t'ing
Bekki: couple go out on date but they get the timings wrong and miss each other, argue on phone>

2: Rufus Wain- Everybody Knows.
Ideas-
Alistair: Gambling (poker chips, die rolling, roulette) big band style outfit (black suits w/ tie and hats).
Bekki: various people sitting around poker table, pan under the table voyeurism of cheating. girl and guy running away with chips stuffed everywhere at the end.
Holly: different members of the public singing 'everybody knows' montage of these clips.
Michaela: Starts with him gambling and throwing dice onto one of those green table things. In a suit which is unbuttoned and tie undone. He starts performing on a stage with a band. :)

3: Spice Girls- Angels.
Ideas-
Bekki: random angels seen on the street doing normal things, ie - shopping, eating lunch or running for the bus
Alistair: Angels goin'  clubbing.
Michaela: In an empty hall with a grand piano, a girl is playing it and singing. as the song builds up dancers start to appear a perform as a couple.
Holly: girl sat looking out of a window singing depressingly, while man plays a grand piano in a big room, while angels chill in the real world.