Monday, 28 November 2011

analysing original video

Robbie Williams- Angels

We purposely decided not to watch this video before making our music video for the same song, because we didnt want to get any ideas from it and make it too similar, however because of goodwins theory being applied to both they have turned out fairly similar.
Goodwins theory
Music videos demonstrate genre characteristics (e.g. stage performance in metal video, dance routine for boy/girl band).
This song is a pop/ ballard song, it conforms to conventions by having performance shots, of robbie singing at the camera, also, because it is a fairly soft and slow ballard, the use of black and white effect aids this.
There is a relationship between lyrics and visuals (either illustrative, amplifying, contradicting).
the visuals do not illustrate the lyrics of the song, however they are not completely contradicting, because they do illustrate the storyline and the lyrics as a whole, because they have a narrative about a girl and him loving her, and the visuals do support this.
There is a relationship between music and visuals (either illustrative, amplifying, contradicting)
the relationship between the music and the visuals is amplifying as the cut rate is very in tune with the tempo of the music, as the beat quickens there are more different shots and they also change on the beats, whereas when the music isnt as fast, there are very few shots that are quite long.
The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work (a visual style).
there are lots of close ups of robbie in this video and he is depicted as the main focus of the video, be is also shown to be riding a big motorbike, which shows his masculinity, this could be a demand of the record label to support his sexual image to the female audience.
There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
Robbie often talks straight into the camera, looking at the audeince, also the idea of voyeurism is there, as the camera looks at robbie and the female character through the netball game, so it is as if we shouldnt see this and they are being spied on.

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